{"id":16208,"date":"2022-10-03T14:29:45","date_gmt":"2022-10-03T12:29:45","guid":{"rendered":"https:\/\/csp.ch\/vaud\/?p=16208"},"modified":"2023-06-07T13:06:27","modified_gmt":"2023-06-07T11:06:27","slug":"une-nouvelle-identite-visuelle-pour-les-galetas-du-csp-vaud","status":"publish","type":"post","link":"https:\/\/csp.ch\/vaud\/une-nouvelle-identite-visuelle-pour-les-galetas-du-csp-vaud\/","title":{"rendered":"Une nouvelle identit\u00e9 visuelle pour les Galetas du CSP Vaud"},"content":{"rendered":"<blockquote><p>\u00abLe Galetas appartient au CSP Vaud, je ne savais pas.\u00bb \u00abAh, il existe d\u2019autres magasins dans le canton, mais ou\u0300?\u00bb \u00abC\u2019est quoi ce symbole dans le logo ?\u00bb<\/p><\/blockquote>\n<p>C\u2019est durant la fin de l\u2019hiver que l\u2019ide\u0301e a e\u0301merge\u0301 de de\u0301poussie\u0301rer l\u2019identite\u0301 visuelle des Galetas. C\u2019est-a\u0300-dire ce qui permet de l\u2019identifier en tant que telle (logo, couleurs, de\u0301nomination, etc.). Cette volonte\u0301 de re\u0301novation s\u2019inscrit dans le cadre du de\u0301veloppement du Service de vente d\u2019objets d\u2019occasion et de ramassage, mais aussi du grand besoin de renouveler les supports de signale\u0301tique des magasins. En effet, ceux-ci \u00e9taient parfois de\u0301frai\u0302chis par le soleil ou tout simplement inexistants.<\/p>\n<p><iframe loading=\"lazy\"  id=\"_ytid_70237\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\" src=\"https:\/\/www.youtube.com\/embed\/xCbIKZOJ9fA?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;rel=1&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>MIEUX FAIRE LE LIEN AVEC LE CSP VAUD <\/strong><\/h3>\n<p>Plus fondamentalement, nous avions besoin que le public fasse mieux le lien entre les magasins et le CSP Vaud, qu\u2019il puisse aise\u0301ment comprendre que les magasins lui appartiennent et que leurs be\u0301ne\u0301fices contribuent au financement des prestations sociales propose\u0301es gratuitement a\u0300 la population. \u00ab Les Galetas du CSP Vaud\u00bb devient ainsi la nouvelle marque qui permet de faire cette corre\u0301lation entre le nom de l\u2019institution et l\u2019activite\u0301 de seconde main de manie\u0300re simple et directe. Le pluriel indique sans plus de doute qu\u2019il y a plusieurs magasins. Les boutiques aussi deviennent des Galetas du CSP Vaud, renforc\u0327ant d\u2019autant plus la notorie\u0301te\u0301 de la marque.<\/p>\n<h3><strong>UN LOGO DES GALETAS PERCUTANT <\/strong><\/h3>\n<p>Le logo fait aussi son travail de rapprochement, gra\u0302ce a\u0300 la reprise de l\u2019ellipse et de la couleur pre\u0301sente sur le logo du <a href=\"http:\/\/csp.ch\/vaud\">CSP Vaud<\/a>. A l\u2019inte\u0301rieur de l\u2019ellipse, un grand G pour Galetas. Mais aussi, et de fac\u0327on plus subliminale, un grand G qui peut faire penser a\u0300 une fle\u0300che de re\u0301troaction, symbole du recyclage. Cela de\u0301voile un de nos trois objectifs: prolonger la dure\u0301e de vie des objets pour pre\u0301server la plane\u0300te.<\/p>\n<p>Faire mieux ce lien, oui, mais tout en veillant a\u0300 marquer la diffe\u0301rence d\u2019activite\u0301s pour le public (sociale <em>versus <\/em>commerce). Cela passe toujours par un logo propre a\u0300 l\u2019activite\u0301, mais un logo simplifie\u0301 pour ame\u0301liorer sa me\u0301morisation et unique pour tous les magasins. En effet, chaque magasin posse\u0301dait auparavant une variante qui lui e\u0301tait propre.<\/p>\n<p>La the\u0301matique \u00abSeconde main\u00bb de nos e\u0301tablissements, quant a\u0300 elle, se trouve agrandie par rapport a\u0300 l\u2019ancien logo.<\/p>\n<h3><strong>UNE SEULE COULEUR ORANGE <\/strong><\/h3>\n<p>Enfin, nous avions aussi besoin d\u2019unifier les oranges utilise\u0301s par l\u2019institution. A pre\u0301sent, l\u2019orange du CSP \u2013 rendu un peu plus pe\u0302chu \u2013 devient l\u2019unique orange pour l\u2019institution, les magasins, le journal et l\u2019emballage de notre ce\u0301le\u0300bre chocolat. Ce changement de couleur a permis aussi une mise a\u0300 jour comple\u0300te et bienvenue de la signale\u0301tique du CSP Vaud et de ses services.<\/p>\n<p>Cette e\u0301volution viendra pour su\u0302r amener sa pierre a\u0300 l\u2019e\u0301difice de l\u2019image positive et dynamique qu\u2019ont ces lieux de vente dans l&rsquo;esprit des Vaudois et des Vaudoises.<\/p>\n<p><strong>Nour El Mesbahi, responsable communication et recherche de fonds (article paru dans Les <em>Nouvelles<\/em> du CSP Vaud, septembre 2022)<\/strong><\/p>\n<hr \/>\n<p>Un grand merci \u00e0 Jean-Claude Haymoz (Haymoz Design) pour la cr\u00e9ation de cette nouvelle identit\u00e9 visuelle, ainsi qu&rsquo;\u00e0 l&rsquo;entreprise Paperforms S.A. pour la production et l&rsquo;installation.<\/p>\n<hr \/>\n<figure id=\"attachment_16202\" aria-describedby=\"caption-attachment-16202\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16202\" src=\"https:\/\/csp.ch\/vaud\/wp-content\/uploads\/sites\/4\/2022\/10\/Les-Galetas-du-CSP-Vaud-Equipe-de-Payerne-1-1024x575.jpg\" alt=\"Les Galetas du CSP Vaud - Equipe de Payerne\" width=\"700\" height=\"393\" srcset=\"https:\/\/csp.ch\/wp-content\/uploads\/sites\/4\/2022\/10\/Les-Galetas-du-CSP-Vaud-Equipe-de-Payerne-1-1024x575.jpg 1024w, https:\/\/csp.ch\/wp-content\/uploads\/sites\/4\/2022\/10\/Les-Galetas-du-CSP-Vaud-Equipe-de-Payerne-1-300x169.jpg 300w, https:\/\/csp.ch\/wp-content\/uploads\/sites\/4\/2022\/10\/Les-Galetas-du-CSP-Vaud-Equipe-de-Payerne-1-768x431.jpg 768w, https:\/\/csp.ch\/wp-content\/uploads\/sites\/4\/2022\/10\/Les-Galetas-du-CSP-Vaud-Equipe-de-Payerne-1-1536x863.jpg 1536w, https:\/\/csp.ch\/wp-content\/uploads\/sites\/4\/2022\/10\/Les-Galetas-du-CSP-Vaud-Equipe-de-Payerne-1-393x221.jpg 393w, https:\/\/csp.ch\/wp-content\/uploads\/sites\/4\/2022\/10\/Les-Galetas-du-CSP-Vaud-Equipe-de-Payerne-1-740x416.jpg 740w, https:\/\/csp.ch\/wp-content\/uploads\/sites\/4\/2022\/10\/Les-Galetas-du-CSP-Vaud-Equipe-de-Payerne-1.jpg 2008w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-16202\" class=\"wp-caption-text\">L&rsquo;\u00e9quipe de Payerne devant la nouvelle vitrine<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_16235\" aria-describedby=\"caption-attachment-16235\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16235\" src=\"https:\/\/csp.ch\/vaud\/wp-content\/uploads\/sites\/4\/2022\/10\/Les-Galetas-du-CSP-Vaud-Palud-vitrines2.jpg\" alt=\"Les Galetas du CSP Vaud - Palud\" width=\"700\" height=\"525\" srcset=\"https:\/\/csp.ch\/wp-content\/uploads\/sites\/4\/2022\/10\/Les-Galetas-du-CSP-Vaud-Palud-vitrines2.jpg 840w, https:\/\/csp.ch\/wp-content\/uploads\/sites\/4\/2022\/10\/Les-Galetas-du-CSP-Vaud-Palud-vitrines2-300x225.jpg 300w, https:\/\/csp.ch\/wp-content\/uploads\/sites\/4\/2022\/10\/Les-Galetas-du-CSP-Vaud-Palud-vitrines2-768x576.jpg 768w, https:\/\/csp.ch\/wp-content\/uploads\/sites\/4\/2022\/10\/Les-Galetas-du-CSP-Vaud-Palud-vitrines2-295x221.jpg 295w, https:\/\/csp.ch\/wp-content\/uploads\/sites\/4\/2022\/10\/Les-Galetas-du-CSP-Vaud-Palud-vitrines2-740x555.jpg 740w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-16235\" class=\"wp-caption-text\">Le Galetas de la Palud<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_16236\" aria-describedby=\"caption-attachment-16236\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16236\" src=\"https:\/\/csp.ch\/vaud\/wp-content\/uploads\/sites\/4\/2022\/10\/Palud-carte-lieux-de-vente-5bis-scaled.jpg\" alt=\"Les Galetas du CSP Vaud - panneaux des lieux de vente\" width=\"700\" height=\"525\" srcset=\"https:\/\/csp.ch\/wp-content\/uploads\/sites\/4\/2022\/10\/Palud-carte-lieux-de-vente-5bis-scaled.jpg 2560w, https:\/\/csp.ch\/wp-content\/uploads\/sites\/4\/2022\/10\/Palud-carte-lieux-de-vente-5bis-300x225.jpg 300w, https:\/\/csp.ch\/wp-content\/uploads\/sites\/4\/2022\/10\/Palud-carte-lieux-de-vente-5bis-1024x768.jpg 1024w, https:\/\/csp.ch\/wp-content\/uploads\/sites\/4\/2022\/10\/Palud-carte-lieux-de-vente-5bis-768x576.jpg 768w, https:\/\/csp.ch\/wp-content\/uploads\/sites\/4\/2022\/10\/Palud-carte-lieux-de-vente-5bis-1536x1152.jpg 1536w, https:\/\/csp.ch\/wp-content\/uploads\/sites\/4\/2022\/10\/Palud-carte-lieux-de-vente-5bis-2048x1536.jpg 2048w, https:\/\/csp.ch\/wp-content\/uploads\/sites\/4\/2022\/10\/Palud-carte-lieux-de-vente-5bis-295x221.jpg 295w, https:\/\/csp.ch\/wp-content\/uploads\/sites\/4\/2022\/10\/Palud-carte-lieux-de-vente-5bis-740x555.jpg 740w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-16236\" class=\"wp-caption-text\">Chaque Galetas affiche maintenant une carte des lieux de vente dans le canton.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_16243\" aria-describedby=\"caption-attachment-16243\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16243\" src=\"https:\/\/csp.ch\/vaud\/wp-content\/uploads\/sites\/4\/2022\/10\/Les-Galetas-du-CSP-Vaud-Nos-objectifs.jpg\" alt=\"Objectifs des Galetas du CSP Vaud\" width=\"700\" height=\"393\" srcset=\"https:\/\/csp.ch\/wp-content\/uploads\/sites\/4\/2022\/10\/Les-Galetas-du-CSP-Vaud-Nos-objectifs.jpg 2008w, https:\/\/csp.ch\/wp-content\/uploads\/sites\/4\/2022\/10\/Les-Galetas-du-CSP-Vaud-Nos-objectifs-300x169.jpg 300w, https:\/\/csp.ch\/wp-content\/uploads\/sites\/4\/2022\/10\/Les-Galetas-du-CSP-Vaud-Nos-objectifs-1024x575.jpg 1024w, https:\/\/csp.ch\/wp-content\/uploads\/sites\/4\/2022\/10\/Les-Galetas-du-CSP-Vaud-Nos-objectifs-768x431.jpg 768w, https:\/\/csp.ch\/wp-content\/uploads\/sites\/4\/2022\/10\/Les-Galetas-du-CSP-Vaud-Nos-objectifs-1536x863.jpg 1536w, https:\/\/csp.ch\/wp-content\/uploads\/sites\/4\/2022\/10\/Les-Galetas-du-CSP-Vaud-Nos-objectifs-393x221.jpg 393w, https:\/\/csp.ch\/wp-content\/uploads\/sites\/4\/2022\/10\/Les-Galetas-du-CSP-Vaud-Nos-objectifs-740x416.jpg 740w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-16243\" class=\"wp-caption-text\">Les clientes et les clients de nos magasins contribuent \u00e0 la r\u00e9ussite des objectifs de nos magasins.<\/figcaption><\/figure>\n<p>En savoir plus sur les magasins, <a href=\"http:\/\/www.galetas.ch\">cliquez ici<\/a> !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00abLe Galetas appartient au CSP Vaud, je ne savais pas.\u00bb \u00abAh, il existe d\u2019autres magasins dans le canton, mais ou\u0300?\u00bb \u00abC\u2019est quoi ce symbole dans le logo ?\u00bb C\u2019est durant la fin de l\u2019hiver que l\u2019ide\u0301e a e\u0301merge\u0301 de de\u0301poussie\u0301rer l\u2019identite\u0301 visuelle des Galetas. C\u2019est-a\u0300-dire ce qui permet de l\u2019identifier en tant que telle (logo, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-16208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brocantes-et-boutiques"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nouvelle identit\u00e9 visuelle pour les Galetas du CSP Vaud<\/title>\n<meta name=\"description\" content=\"Le CSP Vaud a compl\u00e8tement revu l&#039;identit\u00e9 visuelle de ses magasins d&#039;occasion. 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