{"id":33821,"date":"2026-09-22T12:07:52","date_gmt":"2026-09-22T10:07:52","guid":{"rendered":"https:\/\/csp.ch\/geneve\/?p=33821"},"modified":"2026-09-29T12:17:14","modified_gmt":"2026-09-29T10:17:14","slug":"nouvelle-campagne-csp-la-precarite-on-sen-sortira-ensemble","status":"publish","type":"post","link":"https:\/\/csp.ch\/geneve\/nouvelle-campagne-csp-la-precarite-on-sen-sortira-ensemble\/","title":{"rendered":"Nouvelle campagne CSP : \u00ab La pr\u00e9carit\u00e9, on s\u2019en sortira ensemble \u00bb"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<p data-pm-slice=\"1 1 []\">Apr\u00e8s cinq ann\u00e9es plac\u00e9es sous le slogan \u00ab La pr\u00e9carit\u00e9 a un visage, la solidarit\u00e9 aussi \u00bb, les quatre CSP ouvrent un nouveau chapitre avec une campagne enti\u00e8rement renouvel\u00e9e. Depuis le 14 septembre, elle se d\u00e9ploie dans toute la Suisse romande avec un nouveau message : \u00ab La pr\u00e9carit\u00e9, on s\u2019en sortira ensemble. \u00bb<\/p>\n<h4>Rendre visible une pr\u00e9carit\u00e9 qui nous entoure<\/h4>\n<p>La pr\u00e9carit\u00e9 n\u2019est pas toujours visible. Elle peut pourtant toucher une voisine, un coll\u00e8gue, une personne crois\u00e9e dans les transports ou une famille de notre quartier. Difficult\u00e9s financi\u00e8res, probl\u00e8mes de logement, isolement, parcours migratoire complexe ou obstacles \u00e0 l\u2019insertion : derri\u00e8re ces situations se trouvent des personnes qui, parfois, ne savent plus vers qui se tourner.<\/p>\n<p>Chaque ann\u00e9e, la campagne commune des quatre CSP vise \u00e0 rappeler cette r\u00e9alit\u00e9, \u00e0 mieux faire conna\u00eetre leur action et \u00e0 susciter un \u00e9lan de solidarit\u00e9 en Suisse romande. Pour imaginer cette nouvelle campagne, les CSP ont choisi de travailler avec les cr\u00e9atif\u2219ves de l\u2019agence Cavalcade, \u00e0 l\u2019issue d\u2019un concours r\u00e9unissant plusieurs agences de communication. Le renouvellement de la campagne a par ailleurs b\u00e9n\u00e9fici\u00e9 d\u2019un soutien de 50\u2019000 francs de la Loterie romande, contribuant au financement de la cr\u00e9ation et de la r\u00e9alisation du nouveau concept.<\/p>\n<h4>La solidarit\u00e9 commence pr\u00e8s de nous<\/h4>\n<p>Dans un contexte marqu\u00e9 par les crises et le risque d\u2019isolement, la nouvelle campagne part d\u2019une id\u00e9e simple : recr\u00e9er des liens est plus que jamais essentiel. C\u2019est pr\u00e9cis\u00e9ment dans cette proximit\u00e9 que s\u2019inscrit l\u2019action des CSP. Chaque jour, leurs professionnel\u2219les accueillent, conseillent et accompagnent des personnes confront\u00e9es \u00e0 des situations difficiles, en leur proposant une aide concr\u00e8te et adapt\u00e9e.<\/p>\n<p>La campagne traduit cette proximit\u00e9 \u00e0 travers des sc\u00e8nes inspir\u00e9es du quotidien : une main pos\u00e9e sur une \u00e9paule, des bras qui se fr\u00f4lent, une pr\u00e9sence attentive\u2026 Les photographies privil\u00e9gient les gestes plut\u00f4t que les visages afin que chacun\u2219e puisse se reconna\u00eetre dans ces situations. Le cadre orange embl\u00e9matique des CSP est conserv\u00e9, tandis qu\u2019une typographie manuscrite vient renforcer la chaleur et l\u2019humanit\u00e9 du message.<\/p>\n<h4>\u00ab La pr\u00e9carit\u00e9, on s\u2019en sortira ensemble \u00bb<\/h4>\n<p>Cette nouvelle signature est au c\u0153ur de la campagne. \u00ab La pr\u00e9carit\u00e9, on s\u2019en sortira ensemble \u00bb prolonge le message port\u00e9 ces derni\u00e8res ann\u00e9es par les CSP, tout en insistant sur la dimension collective de la solidarit\u00e9. Car face \u00e0 la pr\u00e9carit\u00e9, personne ne devrait rester seul\u2219e. L\u2019accompagnement professionnel propos\u00e9 par les CSP est essentiel, mais il repose \u00e9galement sur une cha\u00eene de solidarit\u00e9 \u00e0 laquelle chacune et chacun peut contribuer.<\/p>\n<p>Les diff\u00e9rents visuels jouent ainsi avec des situations famili\u00e8res et des formules qui interpellent. Dans les transports, par exemple : <strong>\u00ab Serrons-nous les coudes, pas seulement dans les transports. \u00bb<\/strong><\/p>\n<h4>Une campagne en deux temps<\/h4>\n<p>La campagne se d\u00e9ploie en deux vagues compl\u00e9mentaires. La premi\u00e8re, lanc\u00e9e le 14 septembre, met l\u2019accent sur la sensibilisation et la proximit\u00e9. Elle est visible dans les rues et les commerces des quatre r\u00e9gions o\u00f9 les CSP sont actifs, mais \u00e9galement sur internet et les r\u00e9seaux sociaux. Une seconde vague sera lanc\u00e9e en novembre. Elle invitera plus directement le public \u00e0 soutenir l\u2019action des CSP, notamment gr\u00e2ce \u00e0 des QR codes facilitant les dons.<\/p>\n<p>Depuis les premi\u00e8res r\u00e9flexions jusqu\u2019au lancement de la campagne, les quatre CSP et Cavalcade ont travaill\u00e9 ensemble autour d\u2019une m\u00eame ambition : trouver un ton juste, ni mis\u00e9rabiliste ni trop publicitaire, mais humain, clair et fid\u00e8le aux valeurs des CSP. Parce que derri\u00e8re chaque difficult\u00e9, il y a une personne. Et parce que face \u00e0 la pr\u00e9carit\u00e9, c\u2019est ensemble que nous pouvons faire la diff\u00e9rence.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb] Apr\u00e8s cinq ann\u00e9es plac\u00e9es sous le slogan \u00ab La pr\u00e9carit\u00e9 a un visage, la solidarit\u00e9 aussi \u00bb, les quatre CSP ouvrent un nouveau chapitre avec une campagne enti\u00e8rement renouvel\u00e9e. Depuis le 14 septembre, elle se d\u00e9ploie dans toute la Suisse romande avec un nouveau message : \u00ab La pr\u00e9carit\u00e9, on s\u2019en sortira ensemble. [&hellip;]<\/p>\n","protected":false},"author":997,"featured_media":34025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-33821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nouvelle campagne CSP : \u00ab La pr\u00e9carit\u00e9, on s\u2019en sortira ensemble \u00bb - CSP Gen\u00e8ve<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csp.ch\/geneve\/nouvelle-campagne-csp-la-precarite-on-sen-sortira-ensemble\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nouvelle campagne CSP : \u00ab La pr\u00e9carit\u00e9, on s\u2019en sortira ensemble \u00bb - CSP Gen\u00e8ve\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb] Apr\u00e8s cinq ann\u00e9es plac\u00e9es sous le slogan \u00ab La pr\u00e9carit\u00e9 a un visage, la solidarit\u00e9 aussi \u00bb, les quatre CSP ouvrent un nouveau chapitre avec une campagne enti\u00e8rement renouvel\u00e9e. 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